Meghan Markle’s Multiple Rebrands Make Her Look Like A Failure

When it comes to the topic of rebranding, the Duchess of Sussex would likely be nominated as a pro.

Nearly a year after she originally announced the name of her lifestyle brand to be American Riviera Orchard, she has surprisingly pivoted.

Instead of American Riviera Orchard, we’re getting As Ever. Website and mood board has already been teased, but the controversies surrounding the “cringey” mood board don’t look like they’re going away anytime soon.

Two things are currently biting the newly launched brand, and it’s the logo and the name, leading many to speculate that she didn’t do enough research prior to the launch.

Expert Weighs In On What Could Sink Meghan Markle’s New Brand As Ever: “Biggest Unexploded Bomb”

Meghan Markle’s lifestyle brand’s name is exactly the same as that of a clothing brand located in New York, though stories say the name hasn’t been trademarked yet.

To add salt to the injury, Meghan’s logo looks like a replica of the coat of arms already being used by the small island of Majorca for many decades.

Weighing in on this highly controversial rebrand, royal correspondent Jack Royston told Matt Wilkinson on The Sun’s royal show that Meghan’s biggest issue lies with the clothing brand. He said: “I think the biggest unexploded bomb here for Meghan is this company in New York.”

He added: “The Spanish town is embarrassing, they’re saying it looks like Meghan has ripped off their logo, it’s a bit awkward. But they’re not trading on the American market so there’s no way I don’t think they can actually sink this rebrand. But this company in New York, if they file a legal challenge and say ‘we are As Ever, you’re going to sink us’ because she will bury them on Google, and if she is forced to change the name again – that’s disaster levels of catastrophe for her.”

“You can rebrand once and people will say ‘okay, it’s a bit awkward’ but twice and it will just look like a failure,” he concluded.

Whether Meghan is listening to the noise or is even worried about it, no one can tell. She’s yet to publicly comment on the rumors and speculations.

At the moment, she continues to dive headfirst into her new brand, As Ever, determined that its launch should fare better than the now-defunct ARO’s.

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