But to make her brand powerful, an expert has advised her to find A-list backing from the likes of Oprah Winfrey and George Clooney.
Launched earlier this month with the logo and a vintage-style video, American Riviera Orchard will reportedly serve as a platform where Meghan Markle promotes and sells products such as scented oils, air fragrance reed diffusers, incense and non-medicated veterinary grooming preparations such as pet shampoo and conditioners.
Speaking on the newly launched company that aims to advertise and sell a range of products, including chicken feeds, Richard Fitzwilliams opined she needs to call in a favor from her A-list pals.
The royal commentator told The Sun: “The whole enterprise doesn’t sound to me like one that would be Hollywood A-list. But if she can get out to endorse the said products – George Clooney, perhaps Oprah then, that’s another thing.”
He added: ““I mean, she had Hollywood a Listers at the wedding. Now is the time to call on them. Now she’s launching this. If she gets a-listers to back her and back her publicly – I’d be very interested to see what happens.”
Insiders say the site will offer a wide range of products, from home, food, garden and lifestyle goods.
Even though the company got a low-key launch from the Duchess, an insider said she’s worked on the concept for a long time.
The source said: “She’s been working on this for over a year and it’s all the things that are close to her heart — all the things she’s passionate about.”
The brand is reportedly meant to coincide with a cooking show she’s working on with Netflix.
“Meghan will be making, and selling, products such as jams. And at some point there will be a book and blog etc,” an insider claimed.
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