Yellowstone

Yellowstone A Major Hit (Again) On CBS As 3.3 Million Hadn’t Seen It Before

Kevin Costner as John Dutton in YellowstoneKevin Costner as John Dutton in Yellowstone
Kevin Costner as John Dutton [Image @yellowstone/Instagram]

Yellowstone is the gift that keeps on giving after it was found that half of 6.6 million viewers on CBS hadn’t seen the hit modern Western show before. The series has a brand new audience of 3.3 million, clamoring for the next episode. Meanwhile, Yellowstone has previously attracted 8.19 million live viewers on Paramount Network for the latest episode in January.

Yellowstone attracts a new audience on CBS

According to CBS, half of its 6.6 million viewers had never seen Yellowstone before, giving the modern Western new life. Meanwhile, it is also the most popular series on Paramount Network, attracting 8.19 million live viewers in the latest episode.

Cole Hauser as Rip Wheeler in YellowstoneCole Hauser as Rip Wheeler in Yellowstone
Cole Hauser as Rip Wheeler [Image @yellowstone/Instagram]

According to Variety, this means that 3.3 million viewers were unfamiliar with the series until they started watching it on CBS. Moreover, these new viewers will likely stick with the modern Western series until the end. In fact, it is speculated that CBS viewers might even switch over to Paramount Network for Yellowstone season 5 part 2 when it finally airs.

Why is CBS airing the hit modern Western?

Kevin Costner as John Dutton in YellowstoneKevin Costner as John Dutton in Yellowstone
Kevin Costner as John Dutton [Image @yellowstone/Instagram]

The decision to air Yellowstone on CBS came as there were no new scripted prime-time episodes in the fall. This comes due to the recently ended writers’ strike and the ongoing actors’ strike. Meanwhile, seeing the massive new audience reveals that this decision was a good one.

Moreover, its success on CBS could draw viewers to watch the various Yellowstone spinoffs available on Paramount+, which were a definite hit for the streamer. Among these are the prequels 1883 and 1923, along with the prequel 1944k which is still in development. Meanwhile, a direct sequel to Yellowstone itself is coming, starring Matthew McConaughey, which is likely to draw more viewers.

When will Yellowstone season 5 part 2 air on Paramount+

Luke Grimes as Kayce Dutton [Image @yellowstone/Instagram]

While fans are clamoring to watch the final episodes of the hit modern Western, it is still unknown when it will finally air. Of course, the ongoing SAG-AFTRA actors’ strike and tensions between Yellowstone’s lead actor, Kevin Costner and its creator Taylor Sheridan aren’t helping.

However, with the show’s new popularity on CBS, with 3.3 million new viewers, this could likely help to get those final episodes on fans’ screens.

Kevin Costner and Kelly Reilly [Image @mzkellyreilly/Instagram]

Readers, are you among the 3.3 million viewers who have tuned into Yellowstone for the first time? Let us know your reaction by dropping a comment below.

Anne Sewell

Freelance and travel writer who has spent most of her life in southern Africa and now living on the Costa del Sol in southern Spain.

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Anne Sewell

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