Prince Harry’s New Strategy Could Score Him Popularity Points

When it comes to popularity and likeability, Harry’s has fallen so far behind that he needs a rebrand to pull himself from the trenches.

Following his controversial exit from the Royal Family in 2020, the Prince has used various media platforms to air his grievances against his family.

While his family may not have responded to his attacks publicly, it’s pretty clear that ranks have closed and he’s no longer in the royal in-crowd. With no royal connections and association to boost his brand, which way can he go?

Prince Harry To Win More Hearts By Focusing On Charitable Endeavors

A PR expert believes his new approach to branding his image is bound to make a world of difference to how the world perceives him.

Harry is reportedly done doing interviews and moaning about his problems and how his family contributed to them. You’ll find him these days focusing on his charitable efforts.

Last month, he attended a charity polo event on behalf of Sentebale, a charity he co-founded to generate funds for people living with HIV. Soon he’ll be heading to Dusseldorf for the Invictus Games.

Prince Harry heading to Dusseldorf for the Invictus Games.

The move to bring his charitable efforts to the forefront was one that was praised by PR expert Renae Smith.

Speaking to Daily Express, Smith said, “I’m not sure if Harry has engaged a new PR since the ‘car chase’ incident but it feels like there is definitely a change in focus for him with the release of the new documentary and his intentions towards doing more with Invictus in the public eye.”

She continued: “In my opinion, this should have been the process from the beginning as working on behalf of others in a more charitable role is something that strengthens a person’s brand and shifts perceptions from negative to positive.”

The Atticism PR expert continued: “If Harry continues along this line of ditching the attacks on his family or starting up trouble within the media, I believe that this can be a new start for him and that it will slowly begin to shift perceptions.”

She even claimed it could earn him numerous accolades as an awe-inspiring leader.

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